The Breakøut Run.
The annual obstacle run ‘The Breakout Run’ was a feast to work on. The organization had a strong concept where the participants had to literally break out of a prison, before they could start their run. This scene was perfect for the video productions ASTØRY created. We made a total of four trailers that combined the story of a breakout, but also included different themes that the campaign was made out of. They revolved around the date, the different ways contestants could participate, the announcement of one of their obstacles and a video to boost everyone’s motivation before the big day would arrive.