the støry of melt.

the støry

We were approached by KRAGT GROEP to come up with a complete video campaign around their new ‘game-changing shared workspace’ in ‘Gebouw TQ’ at the new Strijp-T in Eindhoven. MELT, a place where developers and designers come together. An office where you can grow from 8 to 20 employees, without moving. At MELT you work better together, you get more done in a day and you have more fun in your work. Our task was to portray this as beautifully as possible.


We made three videos. One aimed at the Developers, one for the designers and of course the video where it was all about: MELTing these two target groups. Watch the results down below.


Koen van Loon KRAGT GROEP
For the campaign of a new shared workspace in Eindhoven, I was looking for a video with a high-end look and experience. I had chosen ASTØRY because Stan took a lot of time during the preliminary phase to understand the concept of MELT. In principle, the idea that I came up with was put aside by Stan. Because he first wanted to take a few steps back, in order to get together about the desired atmosphere the story, the music, etc. In addition, Stan studied my target audience, the purpose of the video and the channels where it will eventually be shown. This approach gave me the confidence that Stan not only wanted to make a great video, but also thought along with our marketing objectives. Stan then took charge, but I was well involved throughout the entire process. The end result is great! And (not unimportantly) the film days were a lot of fun! :-)

the designers.

the develøpers.


part of this støry.

  • Stan Brøeksteeg
  • Arøn Bolsius
  • By RAVEN
  • Yves Nix
  • Søgma Productions